Cara Delevingne Teams With Rihanna For Puma Campaign Two of our favourite women are teaming up for Puma's latest inspirational campaign


Cara Delevingne is the new face of Puma’s Do You campaign, which cites a quote from Rihanna, Puma’s creative director, as its basis:

“I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.”


Rihanna directed Delevingne in the new campaign, where the model poses in Puma athletic wear in a studio and on the city streets.


The singer will also debut her new Fenty Puma Spring/Summer 2017 collection at Paris Fashion Week on Sept. 28.

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