Cara Delevingne is the new face of Puma’s Do You campaign, which cites a quote from Rihanna, Puma’s creative director, as its basis:
“I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.”
Rihanna directed Delevingne in the new campaign, where the model poses in Puma athletic wear in a studio and on the city streets.
The singer will also debut her new Fenty Puma Spring/Summer 2017 collection at Paris Fashion Week on Sept. 28.