As Beyoncé’s athleisure reign continues, the star dropped the all-black ad campaign for her winter 2017 collection.
Starring Orange Is The New Black‘s Laverne Cox, dancer Karen McDonald and models Grace Bol and Ralph Souffrant in Ivy Park’s fall/winter 2017 campaign.
It is a reminder that strength comes in many forms.
Beyoncé said in a press release, noting the idea is to think of beauty from a place of inclusivity and democracy.
The message for this campaign is to celebrate everyone’s uniqueness. True beauty and power are born out of strength of character and defined from the inside out. There is no one standard of beauty.”
As for the clothing, the collection boasts the usual activewear offerings (think hoodies and leggings) reworked with “an air of modern rebellion” — meaning deconstructed elements and asymmetry in rich hues of chili red, scarlet, deep teal, porcelain blue, and dusty pink.