Stoners across the globe recently celebrated their favorite holiday of the year known as 4/20. The holiday was a term coined in the 70’s by a group of five San Rafael High School friends known as the Waldos as a code name of their chosen hangout spot, a wall outside the school.
The Waldos never envisioned that pot smokers the world over would celebrate each April 20 as a result of their foray into the Point Reyes forest. The day has managed to become something of a national holiday.
However, college kids and the typical “stoner” aren’t the only one’s enjoying the benefits of cannabis in 2016. Stars such as Whoopi Goldberg, Snoop Dog, Miley Cyrus and Rihanna not only back the use of the drug for recreational use, but they also embrace weed culture’s icons—the spiny leaf that looks like the top of a palm tree with an attitude problem—and the styles associated with it. Fashion designers have caught on to the popular fad and followed suit.
Alexander Wang introduced an entire cannabis-inspired collection for Fall/Winter 2016. Baja East unveiled drug rugs and weed plant-shaped pins. Saint Laurent makes Baja hoodies (the drug rug) and celebs such as Justin Bieber sport them proudly. Jeremy Scott has been playing with the icon for years. Mara Hoffman prints the plant icon all over bucket hats, tops, and pants.
Wang’s collection is couture meets street. It’s fun and comfortable. Some designers feel that the movement of cannabis into fashion is more about rebellion. That it is dangerous and mysterious.
This might be because it has so long been considered an illegal enigma of society, it has been associated with smugglers and hippies. Streetwear and fashion are definitely in bed together. This fact combined with the proud use of cannabis by celebs and the newly created cannabis companies branding and marketing efforts will no doubt continue to create future fashion and weed collaborations.
We have your fun, wearable fashion at Kitsch Kandy. We have the gender-friendly fashion-forward designs that you crave. Head on over and check out all of the fun t-shirts, sweatshirts, and tanks that define you. Enjoy life. Enjoy you!